The second largest film industry of the world has contributed many talents – each brilliant in its own creative field. Very few, however, have enjoyed consistency in their creative endeavours and even fewer have managed to create an organization that has become an integral part of the entertainment business in India. JVEL (Jai Viratra Entetainment Limited) has merited this unique distinction. JVEL was formed by Manoj Nandwana – a leading light of the Indian entertainment industry.

JVEL started out as a film-making company in 1997. In the last two decades it has grown from strength to strength and today has to its credit India's most enviable film production & distribution company in the entertainment business.

JVEL, over the years, has expanded to distribution of films all over the world – its own as well as films made by other well-known Indian names.

JVEL has been associated with producing various successful music album and also markets and distributes its own Music through it its own Label – JVEL Music.

JVEL has also forayed in to production of television software, ad films, music videos, and documentaries – with its enviable creative team always at the fore.

JVEL launched a youth films studio in 2011. A dynamic, vibrant start-up at the intersection of films, creativity and youth culture that hopes to challenge the norm and detonate boundaries. Giving the youth a creative outlet and voice that will entertain and unite on film and beyond. Keeping with its vision of being a platform for new talent, Films will be a launch pad for new directors and stars.

In 2022, the JVEL announced the formation of JVEL Entertainment, a Hollywood-based production and financing company focused on developing and producing feature films for the US and international marketplace.